Institution - The company/organization/business that produces the music (record label).
Audience - The person that listens/buys the music.
Revenue - The money you make from a product.
Proliferation - How popular something has become.
Convergence - One device that performs more then one function (technology).
Synergy - Cross-promotion between more than one industry.
Production - The making of a music album.
Distribution - Getting an album sold to a target audience.
Marketing - Matching a target audience with a new artist/album by a record label.
Consumption - Listening to the album/using the media.
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